Staying competitive in today’s marketing climate requires high-quality multimedia content that engages users visually in an easy-to-digest format. With over 90% of consumers stating that video will help them make a purchasing decision, video production has become one of the most valuable digital marketing services for brands. At 360 Solutions, we can help you develop a modern marketing strategy that effectively engages your audience and builds your brand.
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Adding professional video to your social media profiles and website elevates branding and effectively tells your story across all platforms. Video allows you to portray an authentic image of your company and give consumers a reason to pick your messaging over a competitor.
The Digital Marketing Institute found that with visual and auditory sense stimulation, audiences become exceedingly more engaged compared to reading text. Audiences even remember 60% more of the content they’ve consumed. Making informational and memorable content is a massive benefit of video production because the brain processes visuals 60,000 times faster than text.
A single minute of video requires a lot of intricate planning, storyboarding, shooting and editing. Trying to create your own videos while also handling the logistics of your business can be overwhelming. Save yourself countless hours by trusting video professionals to plan and execute your brand's video content.
360 Solutions can help you improve customer engagement by introducing video to your digital marketing strategy, which influences your clients to buy and engage more than traditional graphics.
We specialize in branding and marketing in order to quickly elevate your customer’s experience and build a name for your company. We also help you develop cohesive content ideas so your branding can compete amongst even the most formidable competitors.
Experienced videographers must quickly grasp your brand identity to capture clients' attention and tell a story. Many companies contract out a single video at a time and cannot fully get your company's branding. We handle everything from filming to post-production, catering to your company's desired image.
Traditional graphics lack the capacity for active branding and lose messaging in text. However, video content increases consumer engagement, creating more traffic for your website. This increased traffic improves your ranking in search engines such as Google, so your company can appear at the top of every search result page. The higher a website ranks, the more visitors and clicks it receives, and the easier it is for even more clients to find your business.
Video marketing entices your clients by building authenticity and trust that a graphic cannot encapsulate. Trust is a cornerstone of every good branding experience. The easiest way to establish trust is to humanize your company through digital marketing. Video marketing breathes life into your company’s message in a more palatable form. Digital marketing makes customers feel like they are conversing with your company instead of lengthy details and forced messaging. We want to help you develop your messaging into a cohesive, attractive brand that anyone can support. Implementing video strategies such as customer testimonials and employee features can give your company a brand identity that easily caters to clients.
With over 86% of businesses utilizing video marketing tools, your company can not overlook video marketing. The effectiveness of video marketing is universally recognized; without it, your company may succumb to competition. In fact, customers are more likely to buy a product after watching a video about it online. Even short videos created in the office can assist brand growth. So grab your phone and take advantage of the endless opportunities video marketing offers. Posting short clips on Tiktok or Instagram can humanize your team and make your company stand out among traditional graphic marketing.
However, if your company is looking for more professional marketing services or does not have the resources to film video content, consider outsourcing. Our experienced staff at 360 Solutions carefully manages the entire process, so you do not have to worry about a thing. Contact us today for an all-inclusive video marketing experience guaranteed to boost your company’s business and build a more engaging branding experience for your customers.
360 Solutions is a marketing company in Waco, Texas that services organizations throughout central Texas.
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